The Power Of Questions

Updated: Sep 24, 2021

How to use questions to design and implement a successful social media strategy.

When designing any kind of strategy, you need to have the answers of some fundamental questions in order to make well-informed decisions. These questions; who, what, where, when, why and how provide you with the information you need to make informed decisions.


The questions we will look at today are:

  1. Who is my ideal customer?

  2. What are my goals for the social media strategy?

  3. Where do my customers, clients and prospects check social media?

  4. How will I connect with my customer, client and prospect?

  5. When is the optimum time to post in order to connect with the largest audience?

  6. What is my brand’s unique selling point? Why does my customer choose my brand over the competition?


Who is my ideal customer?

Your customer, or more correctly, your ideal customer, is the customer who is more likely to make a purchase. Here you need to ask yourself some questions.

  • How old is my ideal customer?

  • What gender bracket do they fall into?

  • Where do they live and work?

  • What is their socio-economic status?

The answers to these questions create a picture of your ideal customer.


What are my goals?

This is about finding out what you want to achieve from this social media marketing strategy. Ask these questions:

  • Do I want to raise your brand awareness?

  • Am I launching a new product or service?

  • Do I want to improve brand awareness?

  • Do I want to get more traffic to your website?

  • Do I want to increase sales and revenue?

Your goals may be one definite reason or it may be a combination of reasons, but the answers will help define the strategy.


Where is my audience?

This relates to where your ideal customer is most likely to be when checking social media.

  • Are they in the office?

  • Are they at home?

  • Are they on their commute to or from the office?

Their location helps you target the ideal customer more clearly, as their location tells you the type of content they are most probably looking at and what platform they are most likely be using.


How will I connect to my audience?

The answer to this question is in two parts. Firstly you need to determine the best social media platform for you ideal customer.


You know the gender and the background of your ideal customer. You also know where they are most likely to be using social media, so all you need to do is ask yourself one question.

  • What social media platform is best for my brand?

Secondly, you need to determine your ability to manage the content creation and posting.

  • What social media platforms will you use?

  • Do I have the expertise and knowledge to maximise my return on the platform?

  • What tools do I need in order to connect and engage with my audience?

  • How will I manage the scheduling and the creation of the posts?

If you have any doubt, talk to the professionals, like Accent on Training. We have the experience, knowledge and the expertise to talk to your audience.


When will I communicate?

You know the customer demographic, you know where they are most likely to be on social media and you know what social media they are most likely using, now all you need to do is find out when and how often they are using social media.

  • What days should I be posting content?

  • How often should I be posting content on those days?

Different platforms and demographics have different user time and frequency, so the time and frequency of post is usually dictated by the platform.


Why should my customer choose my brand?

This question seeks to find your USP, or, your unique selling point. Your USP, as I am sure you already know, is that thing or combination of things which set your product above the competition. Your USP could be functionality or usability, but your USP could also be behind the scenes. It could be the speed of service or delivery. It could be your customer service or your quality service, or it could be the location of manufacture.

  • What makes my brand better than the competition?

These questions should form the foundation of your social media strategy, so that all you will then need to do is post content consistently and monitor the interactions and engage regularly.

If you have any questions regarding what to put together or how to put your strategy together, Accent on Training have all the tools and the wherewithal to advise you.

Contact us today to discuss your social media management needs.


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