Manufacturing Day, MFG Day - organised nationally by The Manufacturing Institute - is the manufacturing industry’s biggest annual opportunity to inspire the next generation about the industry and careers in modern manufacturing - and to say: “Creators Wanted.”
As manufacturers and organisations get set to host MFG Day events, here are some ways Social Media can be used to advertise the event and raise awareness about who you are, what you do and how you do it.
The idea of Manufacturing Day is built upon community engagement. It is about you building a community around your brand or company, and the community then creates a sense of belonging and fuels brand loyalty. The members of your community are more readily to become customers of your brand and are more prone to provide you with honest feedback.
Social Media can help you EDUCATE the audience, ENGAGE with the audience, EXTOL your audience and your organisation, and EMPOWER the manufacturing industry.
Getting started
Before you can use any of the social media platforms below, you must ensure that you have business accounts for each platform.
If you haven’t got a business account for the social media platforms, here are the links to get you started, just click on the social media account name to follow the link. They are all free, so keep your credit card in your wallet!
Now most Manufacturing Day social media activity takes place on Facebook and Twitter, so ensure you have these two accounts first.
To create a business page, you need to have a personal account. You can set up the business page from your personal account dashboard.
Follow the instructions for creating a business profile. It won’t take you too long to complete.
As with the other platforms, LinkedIn needs to have a personal account before you can create a Company Page. Follow the instructions, they are easy to follow and it is easy to set up.
You need to have a Google account to create a Youtube account. Once the account is created, you have a little more work to do in order to upload videos, comments or create playlists. You need to create a Channel.
Instagram is a mobile app, so you will have to download the relevant app from the Apple app store or Google play store.
Once you have installed the correct app, follow the instructions to create your account.
The idea of using social media for your manufacturing day event is to: educate, energise, engage, and empower.
EDUCATE: on what manufacturing is like in the 21st Century. Educate on the day, time and location of the event.
ENERGISE: people into attending your event
ENGAGE: people into taking part in the event
EMPOWER: the community with new ideas of manufacturing in the twenty-first century through the event
Here are some ways to use your social media platform of choice, and what content is best suited for it.
FACEBOOK
Facebook is best used to promote events and raise general awareness of the what manufacturing day is.
Event promotion - for educating people of the event, & motivating people to attend your Mfg Day 2021 event.
Use - include information about the event, like the date, the time, and the location of your event.
When to use - any time before the event, to drum up interest for your event.
Can also be used to update your social media audience throughout the day, highlighting the event and how the day is progressing.
Content - short stories, advertisements and online flyers about your event, videos of your processes and your employees and interviews with your employees.
TWITTER
Twitter is ideal for promotion of your event as well as keeping people up to date with the goings-on of your event on the day. Twitter is a great platform for engaging with your audience and other followers of the same hashtags.
Event promotion - for motivating people to attend your Mfg Day 2021 event.
Use - include information about the event, like the date, the time, and the location of your event.
When to use - any time before the event, to drum up interest for your event. Best used to update your social media audience throughout the day, highlighting the event and how the day is progressing.
Content - short stories and posts on products and processes, Q&As, videos & employment stories.
LinkedIn, by design, is more a platform for networking with like-minded professionals, so it is good to use for event promotion.
Event promotion - for motivating people to attend your Mfg Day 2021 event.
Use - include information about the event, like the date, the time, and the location of your event.
When to use - any time before the event, to drum up interest for your event.
Content - Words of wisdom, Q&As, use hashtags to engage with the audience.
Instagram is best used to promote the event, and raise general awareness of the what manufacturing day is. Posts on Instagram are usually high quality photos and designs, short videos and stories. Use Instagram to tell the people who is in the company, what they do and how they do it.
Event promotion - for educating people of the event, & motivating people to attend your Mfg Day 2021 event.
Use - include information about the event, like the date, the time, and the location of your event.
When to use - any time before the event, to drum up interest for your event. Can also be used to update your social media audience throughout the day, highlighting the event and how the day is progressing. Use short videos and stories to tell the story of your event throughout the day.
Content - showcase your products, processes and employees through video, photo and creative informative images.
YOUTUBE
Youtube is a platform for videos, so is best used before the events to raise awareness and after the events to highlight the success of the event.
Event promotion - for educating people of the event, & motivating people to attend your Mfg Day 2021 event.
Use - include information about the event, like the date, the time, and the location of your event.
When to use - any time before the event, to drum up interest for your event. Use it after the event to showcase the day’s events. Can also be used to update your social media audience throughout the day, highlighting the event and how the day is progressing.
Content - showcase your products, processes and employees through video, both long and short. Post tutorials on your products and how-tos on your products and processes.
MFG Day, is more than one single event. You can join the conversation online leading up to the October. Use these hashtags, #MFGDay21 and #CreatorsWanted, to share your manufacturing story.
Here are other ways to follow MFG Day as it unfolds.
I hope you have a great day on October 1.
How can Accent on Training help? If you have any questions regarding MFG Day 21, or any Social Media problem, drop us an email and we can talk about how we can help you with all your Social Media needs.
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