Your time is limited and you can run out of time in your day, if there is little or no structure to your day, your week or your month. Within your working time, there are a certain amount of things which need to be completed and in order for you to complete these tasks you should make a checklist of all your daily, weekly and monthly tasks.
“If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra
Just as Yogi Berra said, if you don’t know where you are going, you will end up some place else. This is true for your work schedule. If you do not have a map for your time, you will get lost in the busyness of work and not get lost in the business.
The working week is comprised of five days usually, and within that time there are things which need to be completed as part of a team or company, such as attend meetings and make service calls.
There are other tasks you have to complete for you to be successful in your job and limit the stresses you are under. This is a large part of time management, identifying tasks and allocating a time for the tasks to be completed.
If you want to know more about your daily checklist, read my blog "A Day in the Life of a Social Media Marketer".
Weekly
The Weekly Social Media Checklist
Check your statistics
The statistics are your roadmap to increased engagement and increased engagement leads to increased audience figures and increased audience figures lead to increased customers and guess what? Increased customers leads to increased sales and ultimately increased revenue.
You need to know how far you have come as well as how far you have left to go. The only way you can do this is to check all your statistics regularly and from this you can then revise and update your marketing plan.
A failure to check the stats leads you into a false sense of security, one where you think you are being successful because you are getting followers, but you cannot know for sure how effective you are without checking your stats.
You may be the type of person who is focused on the numbers and wants to know the effectiveness of your social media strategy on a daily basis. Well, if that is you then you’ve got to check. Personally, I find it easier to check weekly, this allows me more time to concentrate on engaging daily.
So, if you are like me and want to focus daily on engagement and weekly on the stats, put a convenient time aside in your week to check the stats, but choose a day when you know there are no meetings and you have the time to focus clearly on the statistics. I like to choose a Thursday to check the statistics. Thursday is a quieter day for me. Monday and Friday are quite busy days due to meetings, in person and online, while Tuesday and Wednesday are catch up days with what is going and creating content and researching for the subsequent weeks and the month ahead, so that leaves Thursday, which allows me to focus on the stats.
Going back to Tuesday and Wednesday, these are my customer engagement days, where I can plan my engagement.
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Engage with influencers
Before you can look at engaging influencers, you should know what an influencer is, why you should engage, and what are the benefits to you and your brand.
What is an influencer? An influencer is defined as “a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media”. This is important to remember. The influencer is there to influence buying patterns of their audience and help their audience buy into your brand.
It is important to note that the influencer will use their influence for many brands, at a price to you, so choose your influencer wisely. Their image should align with your brand ethos and image, not the other way round.
Why should you engage with an influencer?
The whole idea of engaging with influencers is to add credibility to your brand and reach a larger audience more expeditiously. Again you should note the influencer’s sphere of influence and if that sphere fits with your customer base.
What benefits does engaging with an influencer bring you? The short answer is an increase in exposure which in turn should lead to increased customer traffic and ultimately a higher volume of sales. This does not always follow suit, so you need to be aware of the costs to you and your brand.
Your goal of engagement is to generate interest in a wider audience than is available directly to you and gain a wider following through the engagement, which an influencer is able to provide you.
Do not forget that social media is all about being sociable, so engaging with influencers is about building relationships and growing your network more quickly than you could do without influencer engagement.
“The time to repair the roof is when the sun is shining.” – John F. Kennedy
Engage with partners
This is similar to engaging with influencers, and in the days before social media this was the engagement on the golf course or at the races.
Here you need to ask yourself who your partners are and if engaging with them in social media is going to be a boost to you. Nine times out of ten, engaging with your partners will be reciprocated and will therefore be a win-win for all parties.
This can be a great way to foster cooperation and aid collaboration in the future. As you grow they grow and vice versa.
Weekly goals, update & revise as necessary
How are you doing with meeting your goals? Do you need to revise and update or will stay on course. These are important questions and your goals and the setting of the goals assist in this, but it will not give a full picture so don’t be swayed too much, unless there is considerable differences.
Strategize with your team
When I was consulting businesses on their sales performance, I would recommend weekly meetings in order to see how things can be improved and what has worked well and what things didn’t work so well. This is not an exercise to chastise or discourage, this is an opportunity for everyone to give their critique on the good, the bad and the successful of the strategy.
It may be advantageous to have a weekly meeting on a Monday to review the previous week and look to the coming week, but I found that a Monday was a day to organize your week and a Friday was a day to prepare for the next week, so I would opt for a Thursday to have a strategy meeting. On a Thursday you have had 3 days to see what’s been going on and how your audience is engaging, which can benefit you for next week, and you can change things quickly for Friday if and finish the week on a high if your engagement tanked in the first half of the week. Here your work schedule will dictate when, and if, you have these strategy meetings. You may find them unproductive at the start and change as you grow, find it beneficial. The choice is yours.
Check the trending
How are your hashtags doing? How is Twitter? Are people connecting and resending your thoughts? These are questions you need to know the answers to in order to gauge your engagement and the success of your strategy. If no one is sharing, there is a problem. If no one is commenting, then there is a problem. These all need to be addressed before your followers turn away because they are not feeling the love and your brand is not touching them. A weekly check around the same time as you strategize with your team will help you understand the why and wherefore of the hashtags. By doing this weekly, you can amend and revise your posts accordingly for the remainder of the week and the subsequent week.
Update and amend all social media ads
The frequency of the check depends on the volume of ads being run. If you are only running a coupe of ads, then a weekly check is adequate but of you are running many ads, then this may become a daily check. It is advisable to understand what is working and what is not working and fix or repair the things that are not working, and check more often at the start of a new ad run to ascertain the success of the ads.
Prepare monthly reports for clients
You are offering a service to a client and your client needs to know the return on their investment, so regular meetings and reports are important for all parties.
Your reporting process should not be left to chance. The client has invested in you and you need to show the client that you know what you are doing and that their investment is warranted by a growth in audience and engagement.
Prepare your report weekly, so as to avoid rushing to get it completed on time. By scheduling a time to prepare your report you are able to study the statistics and see how your strategy is performing, which in turn ticks the boxes on your checklist.
“Someone’s sitting in the shade today because someone planted a tree a long time ago.” – Warren Buffett
As you go about your business, either as a businessperson or as a social media marketer it is very important to ensure you have a plan and a way of checking your daily, weekly and monthly tasks. Next week we will look at the monthly tasks every social marketer should perform in order to maximise the use of their time and optimise the client's satisfaction.
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Accent on Training have been helping companies improve their social media presence and engagement through bespoke marketing strategies. If you need any information or assistance in designing your website, contact us for more information.
Jonathan Moore is the founder of Accent on Training, a Social Media Management, Brand and Website design agency based in Seoul, South Korea. For nearly ten years, he has helped clients in developing their businesses online through branding, website design and bespoke social media marketing solutions.
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