Your business may have many reasons of being, but the one reason you are truly in business for is to make money. Whether you sell a product or provide a service, your goal is to generate leads which will in turn make a purchase of your brand.
Through education and engagement, you are able to give your audience strength to make an accurate, informed buying decision for your brand.
Social Media lets you and your audience converse together in a more personal manner, building trust and rapport.
You can pre-qualify your clients, but more importantly the client can pre-qualify you.